Wild Warriors - Lululemon Edinburgh Launch

On the 26th June 2015 Jelly & Gin worked with Canadian sportswear brand Lululemon Athletica to promote the new store launch in Edinburgh. To celebrate their arrival we collaborated with the Lululemon team to design and produce a mass yoga event in the National  Museum of Scotland. 500 yogis took part in an hour long practice led by Demelza Feltham, kicked off by a specially commissioned Call to the Mat by the talented Brave Little Note. Afterwards, the very serene crowd enjoyed a box of healthy treats, danced to the tunes of Swank'N'Jams.

http://bravelittlenote.bandcamp.com/track/call-to-the-mat